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Workplace Issues Ebook

Sunday, August 31, 2008

Self Hypnosis: Easy Ways to Hypnotize Your Problems Away (Revised Edition)

Self Hypnosis: Easy Ways to Hypnotize Your Problems Away - Revised Edition
By Bruce Goldberg


Publisher: New Page Books
Number Of Pages: 220
Publication Date: 2006-03-30
ISBN-10 / ASIN: 1564148858
ISBN-13 / EAN: 9781564148858

Here is a revolutionary approach to help you overcome habits, phobias, chronic pain, and other "self-defeating sequences" through the easy-to-use techniques of self hypnosis.

Self-Hypnosis shows you how to make your own tapes to reprogram your subconscious and attain your goals. The effect of these techniques is to put the "self" back in "self-help" and to eliminate the many dependencies and co-dependencies that complicate and take the joy out of life.

Hypnotic suggestions are effective because they bypass the conscious mind’s natural resistance to change and reprogram the computer we call the subconscious to permanently effect these changes. By devoting a mere 20 minutes each day to this approach, you will literally take charge of your life.

The results that can be achieved using these techniques are virtually endless. Hypnosis can: - Increase self-confidence. - Increase and focus concentration. - Improve memory. - Improve your sex life. - Enhance creativity. - Eliminate headaches, even migraines. - Eliminate insomnia. - Relieve chronic pain. - Slow down and even reverse the aging process.

And don’t forget that self-hypnosis can be used for two problems plaguing so many people: losing weight and quitting smoking!

This revised edition now comes with a 72-minute CD with self-hypnosis exercises designed to improve your self-image, overcome fears, improve your creativity, and much more.

Self Hypnosis is a must-read for anyone interested in exploring self-awareness and taking control of his or her destiny.

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Employment Personality Tests Decoded


Employment Personality Tests Decoded
By Anne Hart, George Sheldon


Publisher: Career Press
Number Of Pages: 216
Publication Date: 2007-07-30
ISBN-10/ ASIN: 1564149463
ISBN-13/ EAN: 9781564149466

At least 30 percent of American companies, from American Express and Bank of America and IBM to Marriott, Procter & Gamble, Time Warner, and a host of smaller firms, subject their employees to one or more personality tests each year.

Why do they do it? Employers want to hire and retain employees who are qualified, confident, resilient, even-tempered, and loyal. Personality assessments, like coaches, help them identify potential problems. The corporate world is intense. Employers need to know how their staff will deal with the inevitable pull of priorities between a regimented corporate life and family responsibilities.

Under normal conditions--and under stress--how do you deal with conflicts, solve problems, and arrive at results? Will you overlook important details? Find it difficult to interact with your colleagues? Disrupt a team? Threaten your supervisor?

Employers care how you make sense of the world because they want you to be reliable-as reliable as the test they're subjecting you to. You will be hired--or retained--because the test shows you will pose the least financial risk to your employer.

Can these tests be "beaten"? The short answer is no. But you can certainly learn more about them and, based on that knowledge, have a better idea of the answers each test is looking for.

Employment Personality Tests Decoded will show you:
  • Why corporations require tests.
  • Details of the most popular tests.
  • How to prepare for each type of test and assess your score.
  • What good (positive) attitudes employers want to see on personality assessments and profiles.
  • How to solve problems, get results, and simplify answers for clarity.
  • Your legal rights when taking corporate personality assessments.
  • How to ace team-building and leadership assessments, even under stress.
With Employment Personality Tests Decoded, you'll never again have to worry that you will fail to get the job you want--or keep the job you love-because you couldn't pass the personality test!

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50 Activities for Managing Stress

50 Activities for Managing Stress
By Roy Bailey


Publisher: HRD Press
Number Of Pages: 303
Publication Date: 1995-12
ISBN-10/ ASIN: 0874251966
ISBN-13/ EAN: 9780874251968

Activities cover:
  • Understanding stress
  • Types of stress
  • Stress and performance
  • Sources of stress
  • Managing stress
Training Objectives:
  • Identify the various forms of stress
  • Decide which types of people may be susceptible to stress
  • Examine the different sources of stress and the impact on people and their performance
  • Examine the kinds of coping strategies that individuals and groups use and how these strategies affect performance
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50 Activities for Creativity & Problem Solving

50 Activities for Creativity & Problem Solving
By Geof Cox, Chuck Dufault, Walt Hopkins


Publisher: HRD Press
Number Of Pages:
Publication Date: 1992-05
ISBN-10/ ASIN: 0874251842
ISBN-13/ EAN: 9780874251845

A complete guide outlining the process of accepting change, demonstrate the need for change, reducing conflict, improving communication skills and more.
  • Training Objective
  • Develop creative thinking
  • Offer new approached to problem solving
  • Develop approaches to problems that will not respond to traditional problem-solving methods
  • Activities Cover
  • Problem analysis
  • Thinking process
  • Finding solutions
  • Implementation of creative problem-solving methods
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Selecting Your Employer, A Guide to an Informed Pursuit of the Best Career for You

Selecting Your Employer, A Guide to an Informed Pursuit of the Best Career for You (Improving Human Performance Series)
By Gordon Bing


Publisher: Butterworth-Heinemann
Number Of Pages: 296
Publication Date: 2001-12-20
ISBN-10/ ASIN: 0877193703
ISBN-13/ EAN: 9780877193708

Selecting and evaluating jobs and employers is a task for which few are well prepared, yet the process of changing jobs requires major personal decisions. Improving the outcome involves evaluating the job, the employer, and the community in a systematic and comprehensive manner to determine both desirable and undesirable factors. All employment decisions are made in the context of comparing one's present situation with alternatives.

This book will provide the tools to evaluate a present or potential job, employer or community. Business consultant Gordon Bing draws on his years of experience to guide the reader to develop a plan of action, to identify critical factors such as personal goals, cultural factors, employment environment, job descriptions, company position, industry climate, and compensation and benefits that will result in a successful match for both the employee and the employer.

Presents a practical and comprehensive approach for evaluating an employer, job offer, or employment situation

This is the only career search and career development book that looks at the issue of evaluating the employer as a key aspect of job satisfaction, favorable transition, and success.

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Fearless Negotiating

Fearless Negotiating
By Michael C. Donaldson


Publisher: McGraw-Hill
Number Of Pages: 160
Publication Date: 2007-03-22
ISBN-10/ ASIN: 0071487794
ISBN-13/ EAN: 9780071487795

Never fear another negotiation!

Powerhouse entertainment lawyer and negotiating guru Michael Donaldson has distilled a lifetime of negotiating success into a simple, straightforward plan to get you what you want, when you want it-without the angst.

If you've ever been uncertain before a negotiation, felt beaten up after, or thought you could have and should have negotiated better, Fearless Negotiating shows you, step by step, how to erase your fears and preconceptions and tap into the master negotiator that lives within you. This short and compelling guide is an essential companion to achieving more rewarding, meaningful, and mutually satisfying business and personal relationships and outcomes.

Donaldson introduces his remarkably effective Wish-Want-Walk Method, which has been successfully presented in seminars around the world:

* WISH-set a goal for the negotiation
* WANT-know where the market is most likely to push the results
* WALK-draw the line that you will not cross

“Wish, Want, Walk” will be your guide, telling you when to start the bidding, when to quit while you're ahead, and when to cut your losses. Establishing these three points beforehand will make you more comfortable at the negotiating table, reduce your stress, and even help you predict the likely outcome.

Donaldson also shows you how to make the most of your time between creating your Wish-Want-Walk plan and when you go into the negotiating session. He helps you get in touch with your inner, natural-born negotiator, making it easier to make opening offers, bargain with confidence, and seal the deal you want.

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Saturday, August 30, 2008

Competency-Based Resumes: How To Bring Your Resume To The Top Of The Pile

Competency-Based Resumes: How To Bring Your Resume To The Top Of The Pile
By Robin Kessler, Linda A. Strasburg


Publisher: Career Press
Number Of Pages: 185
Publication Date: 2004-11
ISBN-10/ ASIN: 156414772X
ISBN-13/ EAN: 9781564147721

Do you want the key to the best jobs with the best employers? It's time to play offense instead of defense. Competency-Based Resumes shows today's job candidates a new, more targeted way to write resumes to get them back on the same playing field with the best employers and improve their odds of winning the job they want. The system an employer uses when filling jobs has changed significantly in the past few years, and it is still evolving. Rather than simply looking at an applicant's past jobs, companies are instead looking at candidate's experiences in certain key areas-including measurable work habits and the personal skills, known as competencies, used to achieve objectives at work. Competency-Based Resumes offers you a new and effective way to create resumes that emphasizes the knowledge, skills, and abilities that you have and employers need. Many sophisticated U.S. and international organizations are using competency-based systems to recruit, interview, select, and promote. Corporations such as American Express, Coca-Cola, Sears, and MetLife are all looking for specific competencies.

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6 Habits of Highly Effective Bosses

6 Habits of Highly Effective Bosses
By Stephen E. Kohn, Vincent D. O'connell


Publisher: Career Press
Number Of Pages: 222
Publication Date: 2005-09-30
ISBN-10/ ASIN: 1564148327
ISBN-13/ EAN: 9781564148322

"This is a wonderful book for managers to read. It is comprehensible, concise and filled with useful wisdom on the human aspects of leadership."

—Mike Wilk, Partner and Practice Leader, Ernst & Young

"The 6 Habits of Highly Effective Bosses provides an excellent training model that a manager can both fully appreciate and easily implement."

—Raymond G. Steitz, V.P. of Global Human Resources, Warner Chilcott Laboratories

People management can be the most rewarding—and frustrating—part of a leader’s job. What aptitudes are valued most in managers and executives? Substantial research and a wealth of shared organizational experience demonstrate that it is a manager’s "people skills" that truly make the difference.

In The 6 Habits of Highly Effective Bosses, co-authors Stephen E. Kohn and Vincent D. O’Connell present an easy-to-read, sensibly presented review of six indispensable human relations practices used by the bosses everyone admires – and likes to work for – the most. With a combined fifty years of experience helping companies resolve "people problems" in the workplace, management coaches and leadership trainers Kohn and O’Connell guide managers through a sensible, incremental model of supervisory "people skills" development.

The 6 Habits of Highly Effective Bosses also provides a means for managers to coach themselves toward goals that they are encouraged to set for themselves, and the end result is not only knowledge gained, but also greater applied supervisory competency. By practicing the strategically conceived exercises, managers can apply the recommended skills to real workplace supervisory challenges.

For the busy manager seeking effective and timely results from leadership development training, this book can become a springboard for solid professional growth and accelerated success in the development of all-important people management skills.

Stephen E. Kohn has twenty-five years of experience as a management coach, counselor and therapist, specializing in the workplace. Kohn practices in White Plains, NY.

Vincent D. O’Connell has twenty-seven years of experience in behavioral sciences and healthcare. He specializes in corporate training, curriculum development, content development and human resources consulting. O’Connell lives and works in Bethlehem, PA

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Teaching With The Brain In Mind, 2nd Edition

Teaching With The Brain In Mind, 2nd Edition
by Eric Jensen


Publisher: Association for Supervision & Curriculum Deve
Number Of Pages: 187
Publication Date: 2005-05-30
ISBN/ ASIN: 1416600302
EAN: 9781416600305

When the first edition of Teaching with the Brain in Mind was published in 1998, it quickly became a bestseller, and it's gone on to inspire thousands of educators to apply the latest brain research in their classroom teaching. Now, author Eric Jensen is back with a completely revised and updated edition of his classic work.

In easy to understand, engaging language, Jensen provides a basic orientation to the brain and its various systems and explains how they affect learning. After discussing what parents and educators can do to get children's brains in good shape for school, Jensen goes on to explore topics such as motivation, critical thinking skills, environmental factors, the "social brain," emotions, and memory and recall.

He offers fascinating insights on a number of specific issue, including:

  • How to tap into the brain's natural reward system.
  • The critical link between movement and cognition.
  • The impact on learning of environmental factors such as lighting, temperature, and noise.
  • The value of feedback.
  • The importance of prior knowledge and mental models.
  • Why stress impedes learning.
  • How social interaction affects the brain.
  • How to help students improve their ability to encode, maintain, and retrieve learning.
The repeated message to educators is simple: You have far more influence on students' brains than you realize. And you have an obligation to learn as much as you can to take advantage of the incredible revelations that science is providing. The revised and updated Teaching with the Brain in Mind, 2nd edition helps you do just that.

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Understanding Human Motivation: What Makes People Tick?


Understanding Human Motivation: What Makes People Tick?
By Donald R. J. Laming


Publisher: Blackwell Publishers
Number Of Pages: 344
Publication Date: 2003-08
ISBN-10/ ASIN: 063121982X
ISBN-13/ EAN: 9780631219828

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Motivation and Narrative in Herodotus

Motivation and Narrative in Herodotus (Oxford Classical Monographs)
By Emily Baragwanath


Publisher: Oxford University Press, USA
Number Of Pages: 400
Publication Date: 2008-07-15
ISBN-10 / ASIN: 019923129X
ISBN-13 / EAN: 9780199231294

In his extraordinary story of the defence of Greece against the Persian invasions of 490-480 BC Herodotus sought to communicate not only what happened, but also the background of thoughts and perceptions that shaped those events and became critical to their interpretation afterwards. Much as the contemporary sophists strove to discover truth about the invisible, Herodotus was acutely concerned to uncover hidden human motivations, whose depiction was vital to his project of recounting and explaining the past. Emily Baragwanath explores the sophisticated narrative techniques with which Herodotus represented this most elusive variety of historical knowledge. Thus he was able to tell a lucid story of the past while nonetheless exposing the methodological and epistemological challenges it presented. Baragwanath illustrates and analyses a range of these techniques over the course of a wide selection of Herodotus' most intriguing narratives - from those on Athenian democracy and tyranny to Leonidas and Thermopylae - and thus supplies a method for reading the Histories more generally.

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Organizational Behavior I: Essential Theories Of Motivation And Leadership

Organizational Behavior I: Essential Theories Of Motivation And Leadership
By John B. Miner


Publisher: M.E. Sharpe
Number Of Pages: 416
Publication Date: 2005-03-30
ISBN-10 / ASIN: 0765615231
ISBN-13 / EAN: 9780765615237

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The Daily Disciplines of Leadership: How to Improve Student Achievement, Staff Motivation, and Personal Organization

The Daily Disciplines of Leadership: How to Improve Student Achievement, Staff Motivation, and Personal Organization (Jossey Bass Education Series)
By Douglas B. Reeves


Publisher: Jossey-Bass
Number Of Pages: 272
Publication Date: 2002-11-04
ISBN-10/ ASIN: 0787964034
ISBN-13/ EAN: 9780787964030

The Daily Disciplines of Leadership is a comprehensive and down-to-earth manual for school leaders that addresses the daunting challenges that today's principals, superintendents, and teacher-leaders face on a daily basis. Written by Douglas Reeves— a leading authority on academic standards, performance assessment, and accountability— the information in this book is based on his extensive experience working with educators, administrators, and school board members from across the country and internationally. Reeves discusses the basic purpose of leadership, presents four key leadership archetypes, and offers practical recommendations for action. Covering a wide range of topics— from accountability systems to personal communications— this book will serve as the 'go to' resource for novice and seasoned school leaders alike.

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Motivation and Agency

Motivation and Agency
By Alfred R. Mele


Publisher: Oxford University Press, USA
Number Of Pages: 280
Publication Date: 2003-01-02
ISBN-10/ ASIN: 019515617X
ISBN-13/ EAN: 9780195156171

What place does motivation have in the lives of intelligent agents? Mele's answer is sensitive to the concerns of philosophers of mind and moral philosophers and informed by empirical work. He offers a distinctive, comprehensive, attractive view of human agency. This book stands boldly at the intersection of philosophy of mind, moral philosophy, and metaphysics.

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Motivation and Action

Motivation and Action
By Jutta Heckhausen, Heinz Heckhausen


Publisher: Cambridge University Press
Number Of Pages: 526
Publication Date: 2008-02-18
ISBN-10/ ASIN: 0521852595
ISBN-13/ EAN: 9780521852593

Motivation and Action gives an extensive and in-depth overview of the diverse lines of research in motivational psychology, in terms of its historical foundations, up-to-date conceptual developments, and empirical research. The major classes of motivated behavior are addressed and the critical processes involved in motivation and volition are discussed in detail. Different conceptual and empirical lines of research are integrated and analyzed as to the common issues and phenomena they address, thus providing a most useful guideline for understanding debates in current motivational, educational, and social psychology.

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Motivation (Management Pocketbooks)

Motivation (Management Pocketbooks)
By Max A. Eggert

Publisher: Management Pocketbooks
Number Of Pages: 104
Publication Date: 1999-02-28
ISBN-10/ ASIN: 1870471601
ISBN-13/ EAN: 9781870471602

Understanding the concept of motivation is an invaluable management tool for helping individuals at all levels of employment produce their best work. This book integrates and synthesizes the complex subject of motivation into a compact, concise and very readable form.

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Friday, August 22, 2008

Your Gut is Still Not Smarter Than Your Head : How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth & Profits

Your Gut is Still Not Smarter Than Your Head: How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth & Profits
By Kevin Clancy, Peter Krieg


Publisher: Wiley
Number Of Pages: 296
Publication Date: 2007-03-30
ISBN-10/ ASIN: 0471979937
ISBN-13/ EAN: 9780471979937

Praise for Your Gut Is Still Not Smarter Than Your Head

"Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly understood, is your company's engine for spotting opportunities and nurturing them to produce long-term profitable growth."
-Philip Kotler, author and S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management

"Clancy and Krieg debunk the popular myth that marketing is all instinct and hocus pocus. Here's a practical approach to marketing strategy and tactics that can drive profitability and growth. There are no 'blink' shortcuts here-this is the real work of transformational marketing, laid out in a practical, concise guide that every true marketer should read!"
-Susanne Lyons, Chief Marketing Officer, Visa USA

"Clancy and Krieg have written a comprehensive and highly compelling how-to book for the marketing community that says: wake up and look at the facts! It's a must-read for every professional marketer who aspires to breakthrough performance."
-Joseph V. Tripodi, Chief Marketing Officer, Allstate Insurance Company

"Bold moves require more facts in this fast-paced era. This book is a must-read for the risk tolerant!"
-Jon Luther, CEO, Dunkin' Brands, Inc.

"Fact-based marketing is the best way to reinvent marketing, and Clancy and Krieg provide the blueprint to do it."
-Bob Liodice, President and CEO, Association of National Advertisers

"The authors demonstrate forcefully and dramatically-with numerous examples-how great, even just good, analysis leads to legendary marketing strategies."
-Don Sexton, Professor, Columbia Business School, and author of Trump University Marketing 101

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Marketing Management: Millennium Edition (10th Edition)

Marketing Management: Millennium Edition (10th Edition)
By Philip Kotler


Publisher: Prentice Hall
Number Of Pages: 784
Publication Date: 1999-07-19
ISBN/ ASIN: 0130122173
EAN: 9780130122179

This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing—along with the opportunities and needs of the marketplace in the years ahead.

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Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients

Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients
by Jay Conrad Levinson, Michael W. McLaughlin


Publisher: Wiley
Number Of Pages: 304
Publication Date: 2004-10-08
ISBN/ ASIN: 047161873X
EAN: 9780471618737

Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series

Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more.

Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.

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Enterprise Marketing Management: The New Science of Marketing

Enterprise Marketing Management: The New Science of Marketing
by Dave Sutton


Publisher: Wiley
Number Of Pages: 256
Publication Date: 2003-05-02
ISBN/ ASIN: 0471267724
EAN: 9780471267720

A groundbreaking paradigm that takes a scientific approach to marketing practice.

Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results.

Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.

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The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers

The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers
by Joseph H. Boyett


Compiles the best thinking on modern marketing from the most noted names in the field to help your business and your products stand out from the pack. Offers cutting-edge advice that is objective, thought-provoking and always practical.
  • Discusses the newest marketing concepts.
  • The Guru name is synonymous with expert, candid advice.
  • The Guru format provides an easy reference to a wide range of ideas and practices.
How can I differentiate my products from the competition?
Do customer retention and loyalty programs really work?
How do I increase a customers lifetime value to my company?
How can I build a strong brand and manage it wisely?

To find the answers to these and scores of other questions, turn to the experts at the pinnacle of the profession–the gurus of marketing. They see tomorrow trends today, understand the new informed consumer, and are shaping the future of marketing. Now you can tap into their years of experience, gain insight from their wisdom, and learn from the mistakes they made on the way to the top. Read what they have to say about branding, buzz, product placement, and more. The Guru Guide to Marketing compiles the best thinking on modern marketing from the most noted names in the field to help your business and your products stand out from the pack. Like the other Guru Guide before it, this book offers cutting-edge advice that is objective, thought-provoking, and always practical.

Some of the Gurus you'll meet:
  • David Aaker, author of Building Strong Brands
  • Adam Curry and Jay Curry, coauthors of The Customer Marketing Method
  • David F. D Alessandro and Michele Owens, coauthors of Brand Warfare
  • Laura Day, author of Practical Intuition for Success
  • Malcolm Gladwell, author of The Tipping Point
  • Seth Godin, coauthor of Permission Marketing
  • Ian Gordon, author of Relationship Marketing
  • Sam Hill, coauthor of The Infinite Asset and author of 60 Trends in 60 Minutes
  • Philip Kotler, author of Kotler on Marketing and Marketing Insights from A to Z
  • Regis McKenna, author of Real-Time Marketing
  • Mary Modahl, author of Now or Never
  • Don Peppers and Martha Rogers, coauthors of The One to One Future
  • Faith Popcorn, author of EVEolution
  • Bernd Schmitt and Alex Simonson, coauthors of Marketing Aesthetics
  • Carl Sewell, Paul Brown, and Tom Peters, coauthors of Customers for Life
  • Patricia Seybold, author of The Customer Revolution
  • Judy Strauss, coauthor of Marketing on the Internet
  • Jack Trout, author of Differentiate or Die
  • Sergio Zyman, author of The End of Advertising as We Know It
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Marketing ROI: The Path to Campaign, Customer and Corporate Profitability

Marketing ROI: The Path to Campaign, Customer and Corporate Profitability
By James D. Lenskold


Publisher: McGraw-Hill
Number Of Pages: 256
Publication Date: 2003-07-16
ISBN-10/ ASIN: 0071413634
ISBN-13/ EAN: 9780071413633

ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making.

This comprehensive book details how an accurate working knowledge of ROI is essential for using the latest marketing measurements, and provides insights for gaining the greatest competitive advantage from the skilled use and understanding of ROI concepts.

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Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence and Business Impact

Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence and Business Impact
By Roy A. Young, Allen M. Weiss, David W. Stewart


Publisher: Wiley
Number Of Pages: 288
Publication Date: 2006-09-29
ISBN-10/ ASIN: 0471744956
ISBN-13/ EAN: 9780471744955

Praise for Marketing Champions

"Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization--and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject--sounding a wake-up call to marketers everywhere on how to exert their influence and improve their contribution to cash flow."
--Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

"The authors understand that marketing is now the most important force within an organization--if you can figure out how to coordinate the rest of your colleagues. This book shows you how."
--Seth Godin, author of Small Is the New Big

"This leadership guide is a must-read for every executive who wants to understand the crucial connection between marketing and bottom-line results."
--Warren Bennis, Distinguished Professor of Business Administration, University of Southern California, and author of On Becoming a Leader

"The best marketing leaders are those who can harness the power of the enterprise--not just lead the marketing team. This book will give you the ability to align and inspire the entire company."
--Jerry Noonan, Spencer Stuart

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Sunday, August 17, 2008

Skill and Strategy in Memory Use

Skill and Strategy in Memory Use (The Psychology of Learning and Motivation, Volume 48)
By Aaron S. Benjamin, Brian H. Ross


Publisher: Academic Press
Number Of Pages: 410
Publication Date: 2007-10-03
ISBN-10/ ASIN: 0123736072
ISBN-13/ EAN: 9780123736079

Chapters in this volume discuss strategies people use in responding to memory queries- whether and how to access memory and how to translate retrieved products into responses. Coverage includes memory for ongoing events and memory for prospective events-how we remember to do future intended actions. Individual differences in memory skill is explored across people and situations, with special consideration given to the elderly population and how strategies at encoding and retrieval can offset what would otherwise be declining memory. The final chapters explore individual differences from an expertise angle-how expertise can both facilitate and obstruct efficient use of memory and how memory skills evolve with expertise in specific domains.
  • An intergrative view of memory, metamemory, judgment and decision-making, and individual differences
  • Relevant to both applied concerns and basic research
  • Articles written by expert contributors
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Motivation: A Biobehavioural Approach

Motivation: A Biobehavioural Approach
By Roderick Wong


Publisher: Cambridge University Press
Number Of Pages: 292
Publication Date: 2000-07-03
ISBN-10 / ASIN: 0521561752
ISBN-13 / EAN: 9780521561754

Motivation: A Biobehavioural Approach provides the reader with an understanding of why individuals exhibit certain behaviors, and what causes these actions. Roderick Wong presents an analysis of motivated behavior such as sexual activity, parental behavior, food selection, and fear or aggression, from a biological perspective. Each chapter focuses on the individual systems underlying specific motivational states that result in motivated acts. The author discusses similarities, differences, and integration between these motivational systems throughout the volume. Using a framework derived from research and theory from animal behavior and comparative psychology, he analyzes relevant issues in human motivation such as mate choice, nepotism, attachment and independence, sensation-seeking, obesity, and parent-offspring conflict. This book will be particularly useful for undergraduate students in psychology or behavioral science taking courses in motivation and emotion, comparative psychology, animal behavior, or biological psychology.

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Handbook of Competence and Motivation

Handbook of Competence and Motivation
By Andrew J. Elliot, Carol S. Dweck


Publisher: The Guilford Press
Number Of Pages: 704
Publication Date: 2005-04-04
ISBN-10/ ASIN: 1593851235
ISBN-13/ EAN: 9781593851231

This important handbook provides a comprehensive, authoritative review of achievement motivation and establishes the concept of competence as an organizing framework for the field. The editors synthesize diverse perspectives on why and how individuals are motivated in school, work, sports, and other settings. Written by leading investigators, chapters reexamine central constructs in achievement motivation; explore the impact of developmental, contextual, and sociocultural factors; and analyze the role of self-regulatory processes. Focusing on the ways in which achievement is motivated by the desire to experience competence and avoid experiencing incompetence, the volume integrates disparate theories and findings and sets forth a coherent agenda for future research.

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Self and Motivation: Emerging Psychological Perspectives

Self and Motivation: Emerging Psychological Perspectives
By Abraham Tesser, Diederik A. Stapel, Joanne V. Wood


Publisher: American Psychological Association (APA)
Number Of Pages: 256
Publication Date: 2002-02
ISBN-10/ ASIN: 1557988838
ISBN-13/ EAN: 9781557988836

Strong on theory and empirical work, Self and Motivation showcases cut ting-edge research that asks a variety of intriguing questions: Can go als be activated outside our awareness? How do interpersonal dynamics affect the self? How do we maintain a distinctive identity in a group context? Is too much choice or self-determination "bad"? How does self -esteem and morality influence the self? Here leading scholars discus s the importance of motivation, emotion, and physiological arousal in self-related processes; explore the role of awareness in goal-driven b ehavior; and describe the interactive influence of social context on t he self and the self on social context. A formal integrated model of s elf-regulation is also proposed. Up-to-date, informative, and engagin g, Self and Motivation challenges readers to consider new approaches i n studying and thinking about motivation and self.

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Motivation, Emotions, and Leadership: The Silent Side of Management

Motivation, Emotions, and Leadership: The Silent Side of Management
By Richard C. Maddock, Richard L. Fulton


Publisher: Quorum Books
Number Of Pages: 224
Publication Date: 1998-10-30
ISBN-10/ ASIN: 1567201512
ISBN-13/ EAN: 9781567201512

Leadership is motivation and motivation is leadership, say the authors of this important and unique study. The two elements are inseparable, but until now no one has actually conceptualized motivation in a useful way to demonstrate and analyze the connection between it and leadership. The key for leaders is dealing with the emotions that underlie and activate motivation. Maddock and Fulton provide a highly successful, proven, and replicable approach not only to motivate people, but also to train them to lead others. The authors develop an 11 level structure of human motivation that defines and describes motivation in simple, graphic, all-inclusive language. They then show how leaders can use this motivational hierarchy to solve complex problems in the workplace. The result is a blueprint to help executives in all types of organizations manage more effectively, and as they do so, to motivate and truly lead the people who depend on them for guidance and direction. Maddock and Fulton offer several scenarios to show how their ideas work in practice. In the "vertical fix" they demonstrate how motives that get out of synch with each other can be re-aligned, eliminating the chaos that would otherwise occur. In the "lateral fix" they show how a person who may be functioning at the extreme edge of motivation can be moved back toward the center, a place where the person's effect on others is most and best felt. Well documented throughout, their book will be important reading for training and development professionals, specialists in organizational behavior, and executives at all levels in public and private sectors.

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Saturday, August 16, 2008

Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value

Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value
By Bill George


Publisher: Jossey-Bass
Number Of Pages: 240
Publication Date: 2003-08-01
ISBN-10/ ASIN: 0787969133
ISBN-13/ EAN: 9780787969134

In the wake of continuing corporate scandals there have been few, if any, CEOs that have stepped forward as models of "doing things right"—except the former chairman and CEO of Medtronic, Bill George. George has become the unofficial spokesperson for responsible leadership—in business, the media, and academia.

In Authentic Leadership Bill George makes the case that we do need new leaders, not just new laws, to bring us out of the current corporate crisis. He persuasively demonstrates that authentic leaders of mission-driven companies will create far greater shareholder value than financially oriented companies. During George's twelve-year leadership at Medtronic, the company's market capitalization soared from $1.1 billion to $460 billion, averaging 350er year.

George candidly recounts many of the toughest challenges he encountered -- from ethical dilemmas and battles with the FDA to his own development as a leader. He shows how to develop the five essential dimensions of authentic leaders—purpose, values, heart, relationships, and self-discipline. Authentic Leadership offers inspiring lessons to all who want to lead with heart and with compassion for those they serve.

Bill George helps readers answer vital questions such as: What should I do when my personal values conflict with company business values? How do I make trade-offs between the needs of my customers, my employees, and my company's shareholders? Do I really want to devote my talents to business? Authentic Leadership provides a tested guide for character-based leaders and all those who have a stake in the integrity and success of our corporations.

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Remarkable Leadership: Unleashing Your Leadership Potential One Skill at a Time

Remarkable Leadership: Unleashing Your Leadership Potential One Skill at a Time
By Kevin Eikenberry


Publisher: Jossey-Bass
Number Of Pages: 288
Publication Date: 2007-08-17
ISBN-10/ ASIN: 078799619X
ISBN-13/ EAN: 9780787996192

Remarkable Leadership is a practical handbook written for anyone who wants to hone the skills they need to become an outstanding leader. In this groundbreaking book, Kevin Eikenberry outlines a framework and a mechanism for both learning new things and applying current knowledge in a thoughtful and practical way. Eikenberry provides a guide through the most important leadership competencies, offers a proven method for learning leadership skills, and shows approaches for applying these skills in today’s multitasking and overloaded world of work. The book explores real-world concerns such as focus, limited time, incremental improvement, and how we learn.

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The Psychology of Leadership: New Perspectives and Research

The Psychology of Leadership: New Perspectives and Research (LEA's Organization and Management Series)
By: David M. Messick(Editor) Roderick M. Kramer(Editor)


Publisher: Lawrence Erlbaum Associates
ISBN: 0805840958
Publication Date: 2004-08
Number of page: 360 Pages

This edited book on a popular topic, "Leadership" should do very well. It explores new ideas about the psychology of leadership and looks at it from the side of social psychology.

In this book, some of the world's leading scholars come together to describe their thinking and research on the topic of the psychology of leadership. Most of the chapters were originally presented as papers at a research conference held in 2001 at the Kellogg School of Management of Northwestern University. The contributions span traditional social psychological areas, as well as organizational theory; examining leadership as a psychological process and as afforded by organizational constraints and opportunities. The editors' goal was not to focus the chapters on a single approach to the study and conceptualization of leadership but rather to display the diversity of issues that surround the topic.

Leadership scholars have identified a host of approaches to the study of leadership. What are the personal characteristics of leaders? What is the nature of the relation between leaders and followers? Why do we perceive some people to be better leaders than others? What are the circumstances that evoke leadership qualities in people? Can leadership be taught? And so on. The contributions to this book examine these important questions and fall into three categories: conceptions of leadership, factors that influence the effectiveness of leadership, and the consequences and effects of leadership on the leader. All in all, the chapters of this volume display part of a broad spectrum of novel and important approaches to the study of the psychology of leadership. We hope that they are equally useful to those who are or would be leaders and to those who study the topic. As recent events have served to remind us, it is too important a topic to be ignored by psychologists.

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Competency-Based Human Resource Management

Competency-Based Human Resource Management
by David D. Dubois William J. Rothwell


Force-fitting employees into a "job box" shortchanges both the employees and the organization, according to David Dubois and William Rothwell. The more effective method is to fit employee talents to the work that must be accomplished. Competency-Based Human Resource Management describes how to reinvent the human resource department so that job competencies--rather than job descriptions--become the foundation for all HR efforts. The authors show HR professionals how to identify the key competencies that distinguish best-in-class performers--or "exemplars"--from average performers and use them as the basis for all HR functions, including planning, recruiting and selecting, training, and performance development. This new model of performance management unleashes the power of exemplary performers across all job categories, resulting in enhanced employee satisfaction and significant gains in productivity. Competency-Based Human Resource Management provides a wide variety of planning tools, checklists, worksheets, and other practical aids to help HR professionals make the transition from a work-based environment to a competency-based foundation for human resource management.

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High Performance Business Strategy: Inspiring Success Through Effective Human Resource Management

High Performance Business Strategy: Inspiring Success Through Effective Human Resource Management
By Ap Eigenhuis, Rob Van Dijk


Publisher: Kogan Page
Number Of Pages: 207
Publication Date: 2007-08-01
ISBN-10/ ASIN: 0749450134
ISBN-13/ EAN: 9780749450137

Authors Ap Eigenhuis and Rob van Dijk see a natural alliance between the CEO and the HR executive. HR executives, they argue, must position themselves in the forefront of solving new business challenges. In High Performance Business Strategy, they show senior management -- both within HR and outside of it -- how to analyze the weak points in a business and focus HR on transforming the problem areas. They introduce a unique online checklist that identifies areas of corporate weakness, and they explain how to use the results to build a new HR strategy. Throughout the book and the checklist, the authors have incorporated state-of-the-art knowledge on what works in large, international organizations. This knowledge is based on their experience working with CEOs and senior executives in large, international corporations and on exclusive access to research conducted by the Hay Group.

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Creating a Strategic Human Resources Organization: An Assessment of Trends and New Directions

Creating a Strategic Human Resources Organization: An Assessment of Trends and New Directions
By Edward E. Lawler III, Susan Albers Mohrman


Publisher: Stanford Business Books
Number Of Pages: 152
Publication Date: 2003-03-13
ISBN-10 / ASIN: 0804747024
ISBN-13 / EAN: 9780804747028

Corporations are undergoing dramatic changes that have significant implications for how human resources are best managed and organized. There is growing consensus that human capital is critical to an organization’s success. But how should the HR function itself be organized? Is change in HR keeping pace with organizational change overall?

Creating a Strategic Human Resources Organization reports the findings from a 6-year longitudinal study of whether and how the HR functions in large corporations are responding to the challenges and opportunities posed by the changing business environment. The book identifies the changes that will be required in order for HR to become a true strategic partner, and suggests why, in too many companies, this transition is not occurring. It examines the paradoxical roles played in this transition by the focus on talent management and the application of IT capabilities, and proposes a new way of conceptualizing HR as providing three service lines. It finds that the most effective HR teams are substantially changing their mix of activities to become knowledge-based contributors to organizational strategy and effectiveness.

The authors conclude that HR is at a crossroads, and will either have to face up to these challenges or become a marginal contributor to corporate success.

The study was carried out at the Center for Effective Organizations in the Marshall School of Business at the University of Southern California, and was funded by the Human Resource Planning Society and the corporate sponsors of the Center for Effective Organizations.

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The Human Resources Scorecard

The Human Resources Scorecard (Improving Human Performance)
By Jack J. Phillips, Ron Stone, Patricia Phillips


Publisher: Butterworth-Heinemann
Number Of Pages: 420
Publication Date: 2001-03-15
ISBN-10/ ASIN: 0877193673
ISBN-13/ EAN: 9780877193678

'The Human Resources Scorecard: measuring the return on investment' is the first book to provide a comprehensive, step-by-step process for measuring return on investment in human resources programs. Based on the classic ROI definition of earnings divided by investment, the ROI Process developed 20 years ago by co-author Jack J Phillips aids managers in determining and improving the bottom-line impact that human resource programs have on an organization. The ROI Process provides six additional measures in the form of a scorecard to track and monitor the total impact of the human resource programs.

'The Human Resources Scorecard' is essential for human resource executives, professionals, CEOs, CFOs, consultants, professors and other managers concerned with their businesses' bottom lines.

Jack J. Phillips, Ph.D. is a renowned expert of measurement and evaluation. He provides consulting services for Fortune 500 companies and workshops for major conference providers throughout the world. He is also an author or editor of more than 20 books and 100 articles.

Ron D. Stone is vice president and chief consulting officer for Performance Resources Organization. He is also director of the company's consulting practices in measurement and accountability. He has published numerous articles on the subject of ROI.

Patricia Pulliam Phillips is chairman and CEO of the Chelsea Group, a consulting and publishing organization that focuses on accountability issues in organizations. She works with organizations to implement measurement and evaluation processes.

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Planning and Managing Human Resources, Second Edition

Planning and Managing Human Resources, Second Edition
By William J. Rothwell, H. C. Kazanas


Publisher: HRD Press
Number Of Pages: 582
Publication Date: 2002-11
ISBN-10/ ASIN: 0874257182
ISBN-13/ EAN: 9780874257182

Sharpen your strategic thinking and planning skills. Anticipate problems, rather than merely react to them. Craft HR programs and other initiatives designed to meet your organization's needs for knowledge capital. The completely revised and updated new edition of Planning & Managing Human Resources will help you successfully implement the steps of strategic planning for human resources. Learn how to establish a strategic human resources plan that will contribute to your organization's business plan and ensure you outperform your competitors.

There is no better guide to continuously improving your personnel department.

Planning and Managing Human Resources is the most comprehensive book available on Human Resources and all its functions. Packed with exercises and case studies, the book will be useful to HR practitioners, HR or personnel managers, specialists in HR planning—any HR practitioner, regardless of title.

The authors explore the important roles practitioners play in the continuous improvement of their organization's HR departments—organizational coordinator, work analyst, workforce analyst, auditor, environmental scanner, forecaster, planning formulator, integrator, planning manager and planning evaluator.

The book also sheds new light on HR "practice areas" as ways to implement an HR grand strategy:
  • Career planning and management
  • Recruitment and selection
  • Training
  • Organization development
  • Job redesign
  • Employee assistance programs
  • Labor relations
  • Compensation and benefits
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The New Human Capital Strategy: Improving the Value of Your Most Important Investment -- Year After Year

The New Human Capital Strategy: Improving the Value of Your Most Important Investment -- Year After Year
By Bradley W. Hall


Publisher: AMACOM
Number Of Pages: 240
Publication Date: 2008-01-09
ISBN-10/ ASIN: 081440927X
ISBN-13/ EAN: 9780814409275

It is often said that the only true source of sustained competitive advantage is people. But what does that mean and how can this be measured and managed? How many organizations know whether their human capital outperforms their competitors’, or even whether it improves year-over-year? And what is the strategy for continually improving that performance?

The New Human Capital Strategy is a roadmap for delivering measurable business results by systematically improving the performance of those in roles most important to customers and shareholders. Proposing a radical shift in the way organizations measure and manage their people, the book asserts that competitive advantage is a function of four areas of strength:

* effective executive teams

* leaders who deliver results

* outperforming competitors in key positions

* workforce performance

Using examples, research, and metrics, this essential guide provides readers with a system for ensuring that their people are more valuable this year than the last.

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Achieving Strategic Excellence: An Assessment of Human Resource Organizations

Achieving Strategic Excellence: An Assessment of Human Resource Organizations
By Edward E. Lawler, John W. Boudreau, Susan Albers Mohrman


Publisher: Stanford Business Books
Number Of Pages: 160
Publication Date: 2006-04-26
ISBN-10/ ASIN: 0804753318
ISBN-13/ EAN: 9780804753319

This is the Center for Effective Organizations’s (CEO) fourth national study of the human resources (HR) function in large corporations. It is the only long-term national study of this important function. Like the previous studies, it focuses on measuring whether the HR function is changing and on gauging its effectiveness. The study focuses particularly on whether the HR function is changing to become an effective strategic partner. It also analyzes how organizations can more effectively manage their human capital. The present study compares data from earlier studies to data collected in 2004. The results show some important changes and indicate what HR needs to do to be effective. Practices are identified that enable HR functions to be high value-added strategic partners.

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Friday, August 8, 2008

NLP Workbook: A Practical Guide to Achieving the Results You Want

NLP Workbook: A Practical Guide to Achieving the Results You Want
By: Joseph O'Connor


ISBN: 0007100035
Publisher: Thorsons
Publication Date: 2001-09-25
Number of Page: 294 Pages

The author includes exercises to help create rapport with others; influencing skills; understanding and using body language; how to think about and achieve the results you want and more.

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Presenting Magically: Transforming Your Stage Presence with NLP

Presenting Magically: Transforming Your Stage Presence with NLP
By Tad James, David Shephard


Publisher: Crown House Publishing
Number Of Pages: 300
Publication Date: 2001-02
ISBN-10/ ASIN: 1899836527
ISBN-13/ EAN: 9781899836529

Have you ever been enthralled by a masterful presenter or trainer? Have you longed to effortlessly entertain and motivate your audience just as they seemed to do? At one time it was considered that such captivating performances were possible only if you were one of the fortunate, 'natural-born' presenters. Now, with the application of advanced human communication technologies such as NLP (Neuro-Linguistic Programming) and Accelerated Learning, everyone can learn to present magically. Whether you are a newcomer or a seasoned professional, Presenting Magically will provide you with masterful tips and techniques that will transform your presenting skills. Introducing you to the secrets of many of the world's top presenters, this, the most comprehensive book available on the application of NLP to presentation, explores:how to adopt the beliefs and attitudes of master presenters; how to become calm, balanced and centred; how to connect with your audience; how to structure your language for optimum effect; how to handle hecklers; how to use metaphor; how to use gesture to access the unconscious mind of the viewer; how to use and own the stage; how to elicit states from your audience and anchor them; how to structure presentations to fit everyone's learning style; how to to grab the audience's attention and keep it.

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Time for a Change (NLP)

Time for a Change
By R. Bandler


Publisher: Meta Publications
Number Of Pages: 243
Publication Date: 1993-09
ISBN/ ASIN: 0916990281
EAN: 9780916990282

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Change Your Mind and Keep the Change: Advanced NLP Submodalities Interventions

Change Your Mind and Keep the Change: Advanced NLP Submodalities Interventions
By Connirae Andreas, Steve Andreas


Publisher: Real People Press
Number Of Pages: 195
Publication Date: 1987-10
ISBN-10/ ASIN: 091122629X
ISBN-13/ EAN: 9780911226294

This advanced NLP book builds on the foundation established in Heart of the Mind, by the Andreases, and Using Your Brain--for a CHANGE, by Richard Bandler. Presented in "live seminar" format, this book offers rich information and specific examples of how to work successfully in helping people change. Specific methods are presented for changing habits, for congruently finally saying "no" when that is appropriate, eliminating compulsions, building self-concept, becoming more self-referenced and less vulnerable to others' opinions, utilization of timelines and time frames for planning and motivation, shifting the relative importance of criteria/values, and much more.

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Turtles All the Way Down: Prerequisites to Personal Genius (NLP)

Turtles All the Way Down: Prerequisites to Personal Genius (NLP)
by John Grinder and Judith Delozier


Publisher: Grinder, DeLozier & Associates.
Number Of Pages: 424
Publication Date: 1995-09
ISBN/ ASIN: 1555520227
EAN: 9781555520229

Rich with humor and metaphors from other cultures and disciplines, Turtles develops the characteristics common to the geniuses whose patterning formed the initial body of NLP techniques. You will learn how these skills are readily available for cultivating your own personal genius in a way that is respectful of the power of the unconscious.

This book is the documentary, with added notes and stories, of Grinder/Delozier's five day seminar called "Prerequisites To Personal Genius". John Grinder and Judith Delozier get their participants to think about the structure of thinking; how our thought patterns become our beliefs about reality. The limitations of those thought patterns can be overcome, however, when a person is able to expand his/her perceptual filters and model "geniuses" -- this is the process which has been shown in the lives of people such as Einstein, Milton Erickson, and Gregory Bateson.

Throughout the book, the authors challenge you to reexamine the structures of your "mind" and the ways that all parts can be integrated in an internal dance.

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The Spirit of NLP

The Spirit of NLP
By L. Michael Hall


Publisher: Crown House Publishing
Number Of Pages: 352
Publication Date: 2001-02-01
ISBN-10/ ASIN: 1899836047
ISBN-13 / EAN: 9781899836048

This fully revised edition of The Spirit of NLP represents the core of a brilliant Richard Bandler master training. It also includes significant contributions from other master trainers, including Eric Robbie, Wyatt Woodsmall, Tad James, Christina Hall and the late Will McDonald. Providing a deeper understanding of the true genius of the co-developer of Neuro-Linguistic Programming, it includes mastery of the neurology of NLP, and developmental work associated with sleight of mouth patterns. Systematically tackling the areas of Programming, Linguistics and Neurology, The Spirit of NLP is ideal for all those wishing to update and expand their understanding of the subject, or wanting a fresh and exciting new perspective on NLP. An outstanding contribution to its field, this book broadens and develops the existing NLP model, taking it into new and dynamic domains. One of the most advanced NLP books available.

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Sleight of Mouth: The Magic of Conversational Belief Change

Sleight of Mouth: The Magic of Conversational Belief Change
By Robert Dilts


Publisher: Meta Pubns
Number Of Pages: 330
Publication Date: 1999-08
ISBN/ ASIN: 0916990435
EAN: 9780916990435

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Develop Your NLP Skills (3rd Edition)

Develop Your NLP Skills (3rd edition)
By Andrew Bradbury


Publisher: Kogan Page
Number Of Pages: 151
Publication Date: 2006-07-30
ISBN-10 / ASIN: 0749445580
ISBN-13 / EAN: 9780749445584

Explains how to use Neuro-Linguistic Programming (NLP) techniques as a tool for effective communication in business situations such as sales and negotiation.

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Mindworks: Unlock the Promise Within. NLP Tools for Building a Better Life

Mindworks : Unlock the Promise Within : NLP Tools for Building a Better Life
By Anne Linden, Kathrin Perutz


Publisher: Andrews Mcmeel Pub
Number Of Pages: 278
Publication Date: 1997-10
ISBN-10/ ASIN: 0836221680
ISBN-13/ EAN: 9780836221688

Neuro-Linguistic Programming (NLP), a group of psychological techniques developed in the early 1970s, has been a huge influence on today's motivational writers (particularly Tony Robbins). As its name suggests, NLP is based on the idea that the human mind is a sort of computer; our verbal and body language are the programming that allows us to change our thoughts and influence other people. Anneé Linden, director of an NLP training center in New York City, provides easy-to-understand descriptions of techniques such as mimicking someone's movements to create an instant sense of rapport and intimacy, or creating a conditioned response in yourself to feel certain emotions on demand. Some might find these techniques uncomfortably manipulative, but Linden says people do them on an unconscious level anyway; NLP is just a new way of coming to terms with what you already know.

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Monday, August 4, 2008

Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas

Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
By Edward De Bono


Publisher: HarperBusiness
Number Of Pages: 338
Publication Date: 1992-07
ISBN-10/ ASIN: 0887305660
ISBN-13/ EAN: 9780887305665

ALTERNATE ISBN:
Publisher: HarperBusiness
Number Of Pages: 352
Publication Date: 1993-05
ISBN-10/ ASIN: 0887306357
ISBN-13/ EAN: 9780887306358

De Bono's term "lateral thinking" (the title of a previous book) refers to problem-solving by apparently illogical methods. In a fertile user's manual to the mind, de Bono, a prolific author and business consultant, tackles creative thought as a skill that can be taught, a systematic process of breaking free of old concepts and finding alternatives. In an informal, discursive style, he presents an arsenal of techniques for cultivating ideas and harvesting the usable onesto avoid mixed metaphor; also, harvest is late stage of agricultural process, so should come after 'nurture' or 'cultivation' . Rooted in his theory that creativity flows out of the way human perception works as a self-organizing information system, these techniques include random word generation, multiple focuses, "provocations" that provide a novel framework through which to look at things, and the "six hats method" encouraging cooperative exploration instead of adversarial thinking. His insights seem broadly applicable to business, education, law and other fields.

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