User Disclaimer and Agreements

This blog is maintained for the personal use of the author, with the intention of creating a list of bookmarks of free audio-books, comics, e-books, games, magazine, music, series, softwares, tutorials and other materials available on the net therefore neither you can't sell, nor use it for any commercial purposes. The author of this blog respects the copyright law and did not upload any of those you find here. We just collects (by using google and other search engines) link(s) hosted or posted by other server/people. The creator of this page or the ISP(s) hosting any content on this site take no responsibility for the way you use the information provided on this site. These audio-books, e-books, magazine, softwares, tutorials etc here are for educational purposes only and SHOULD BE VIEWED ONLY. If you download any files to view them, you are agreeing to delete them within a 24 hour period. It is strictly recommended to buy the products from the original owner/publisher of the products. The link(s) will be removed as soon as any complaint received from the original publisher/author of any material is published herein. Wish you have a good education.

Workplace Issues Ebook

Friday, August 22, 2008

Marketing Management: Millennium Edition (10th Edition)

Marketing Management: Millennium Edition (10th Edition)
By Philip Kotler

Publisher: Prentice Hall
Number Of Pages: 784
Publication Date: 1999-07-19
ISBN/ ASIN: 0130122173
EAN: 9780130122179

This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing—along with the opportunities and needs of the marketplace in the years ahead.

Download
Posted by at
Labels: ,

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)