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Workplace Issues Ebook

Sunday, October 26, 2008

he New Bottom Line: Bridging the Value Gaps that are Undermining Your Business


The New Bottom Line: Bridging the Value Gaps that are Undermining Your Business
By Alan Mitchell, Andreas W. Bauer, Gerhard Hausruckinger

Publisher: Capstone
Number Of Pages: 276
Publication Date: 2003-08-20
ISBN-10/ ASIN: 1841124761
ISBN-13/ EAN: 9781841124766

This radical, provocative and inspiring book explores a tectonic shift at the very heart of business. A shift that making the old bottom line of corporate profitability the servant of a new master: a new person-centric bottom line of personal profitability or value in my life.

So what? No bottom line? No more profit?

Of course not! Every organization must cover its costs. Every business has to make a profit
to survive. The authors of The New Global Line remarkably show that the necessary requirements for doing so are changing, and why this transformation containing important elements of both evolution and revolution is under way, how its undermining the foundations of once-great businesses and brands, and how its throwing up huge new opportunities.

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