The Global Market: Developing a Strategy to Manage Across Borders

The Global Market: Developing a Strategy to Manage Across Borders (Jossey Bass Business and Management Series)
By John A. Quelch, Rohit Deshpande

Publisher: Jossey-Bass
Number Of Pages: 432
Publication Date: 2004-05-31
ISBN-10/ ASIN: 0787968579
ISBN-13/ EAN: 9780787968571

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.

Download

The Six Disciplines of Breakthrough Learning: How to Turn Training and Development Into Business Results

The Six Disciplines of Breakthrough Learning: How to Turn Training and Development Into Business Results
By Calhoun W. Wick, Roy V. H. Pollock, Andrew McK. Jefferson, Richard D. Flanagan

Publisher: Pfeiffer
Number Of Pages: 256
Publication Date: 2006-04-14
ISBN-10/ ASIN: 0787982547
ISBN-13/ EAN: 9780787982546

The Six Disciplines of Breakthrough Learning presents an innovative approach that accelerates the transfer and application of corporate learning. The Six Disciplines provides the definitive road map and tools for optimizing the business impact of leadership and management training, sales, quality, performance improvement, and individual development programs. This important book presents the theories and techniques behind the approach and includes expert advice for bridging the learning-doing gap. The authors recommendations are illustrated with dozens of real-life examples from successful companies on the cutting edge of results-driven educational performance.

Download

ERP: Tools, Techniques, and Applications for Integrating the Supply Chain, 2nd Edition

ERP: Tools, Techniques, and Applications for Integrating the Supply Chain, Second Edition (The St. Lucie Press Series on Resource Management)
By Carol A Ptak, Eli Schragenheim

Publisher: CRC
Number Of Pages: 464
Publication Date: 2003-10-20
ISBN-10/ ASIN: 1574443585
ISBN-13/ EAN: 9781574443585

Completely revised and updated, ERP: Tools, Techniques, and Applications for Integrating the Supply Chain, Second Edition describes, from the perspective of a business manager, concepts and tools for enterprise planning, management, and execution. The text is written in an easy-to-read format, with many real examples from a variety of industries that illustrate key points. This book can be used over and over, as a quick reference to obtain insight into ERP topics. The Second Edition introduces many new topics, including:

- Supplier relationship management (SRM)
- Strategic sourcing
- Throughput supply chain measures such as inventory dollar days and throughput dollar days
- Product Life Cycle Management (PLM)
- Technology architecture choices
- Customer relationship management With the help of a supplemental CD containing a Management Interactive Case Study System (MICSS), this volume explains the application of ERP tools and techniques to different types of businesses, and enables you to test the concepts in a computer simulation model.

You can control the dynamics of handling an ERP program within a virtual company, and learn from the resulting analysis of how to guide to this company to financial success. This simulation package allows you to test your newly acquired knowledge before implementing your chosen ERP system.

Download